Marula is an exquisite African hair and beauty brand that embodies the essence of natural beauty and celebrates the rich heritage of the continent. With a profound commitment to harnessing the power of Africa's finest ingredients, Marula offers a comprehensive range of luxurious products designed to nourish, revitalize, and enhance the beauty of modern men and women.

Aimed at Gen Z individuals from the African and Caribbean diaspora, we designed a brand identity that is contemporary with classic fonts. Pairing this with cool, natural and stylish photography. With a warming colour palette that nods to the heritage of the brand.