Aureo - Ora De Espana is a premium jewellery brand from Spain. Its Muse is a modern wanderlust - independent, spirited and effortlessly sexy.

For our client, they wanted a "modern vintage vibe" for their premium jewellery brand. We explored this by simply searching what "modern vintage" meant. On our exploration we kept coming across fonts that were elegant, some with ligatures, and thin strokes all looked very classic. With imagery, we came across models with a "wanderlust" vintage vibe, with shades of pastel pink and beige.

With these findings, we chose fonts and a colour palette that captured the essence of this brand. Which is all about relaxed luxury. 

A brand loved by our client this project has been selected among The Best Jewelry Packaging Designs by DesignRush