CruxClub is a networking event and a community. Based in London and the South East for cultural creatives in film and music. It works by connecting people and bringing them together so they can flourish and collaborate.

Identifying a clear strategy that spoke to cultural creatives. Creating and positioning a brand that would attract DJs, film students, creative entrepreneurs etc.

Drawing upon inspiration from Maximalism, Anti-Design paired with Swiss Design. We created a brand that was deliberately bold and visually rich. With clashing colours and styles to echo the diversity within the creative world.