Case Study: A Modern Sustainable Underwear Brand

Challenge:
Barely, a new player in the sustainable fashion market, sought to establish itself as a leader in eco-friendly underwear. The challenge was to create a brand identity that resonated with environmentally-conscious consumers while standing out in a crowded market. The brand needed to communicate its commitment to sustainability without compromising on modern, minimalist aesthetics.

Approach:
To achieve this, we focused on a clean and minimalist design that mirrored the brand’s ethos of simplicity and sustainability. The logo was crafted with classical serif font. The styling captured organic lines to evoke a sense of comfort and natural beauty. A neutral color palette was chosen to reflect the brand’s commitment to using natural, undyed fabrics. Packaging was designed to be fully recyclable, using eco-friendly materials and minimal ink.