Case Study: Branding & Design for a Vegetarian Private Chef

Challenge:
A talented vegetarian private chef sought to distinguish her services in a competitive market while communicating the premium, personalized nature of her offerings. The challenge was to develop a brand identity that would appeal to health-conscious clients looking for high-quality, plant-based dining experiences at home.

Approach:
We began by creating a brand identity that exuded elegance and sophistication, reflecting the chef’s culinary expertise. A refined logo featuring clean, modern typography with a subtle leaf motif was designed to symbolise freshness and plant-based cuisine. The color palette combined rich greens and warm neutrals, evoking a sense of nature and luxury. Marketing materials, including a sleek website and business cards, were designed to highlight the chef’s commitment to using fresh, seasonal ingredients. Professional food photography was integrated to showcase the vibrant, artfully plated dishes, reinforcing the premium nature of the service. The messaging was crafted to emphasise personalisation, health, and the joy of plant-based dining.